Each time someone would ask me what I do this truth would pop into my mind, so I challenged myself to write an elevator pitch.
An elevator pitch is an overview of a business or idea. It conveys the critical points while avoiding too much detail. A good elevator pitch leads to further conversation with a potential investor, partner or client.
In my research I found several common concepts:
- Less is more - under 250 words or two minutes
- Focus on the W's (who, what, why) instead of the H (how)
- Memorize and practice your delivery
"Hi. My name is Chris Guillot, the founder of Thumbprint Trading Cards. What parent hasn't struggled to remember another parent's name or scrambled to exchange contact information? Thumbprint Trading Cards are custom photo calling cards, like this one (hand over card), that make it easy to put a face with the name. I'd be happy to send you product samples and a media kit if you give me your business card."
Models | here, here and here